Promote National Agriculture Effectively

Mais oui, bien sur!  Of course France would have a gorgeous website for the  sector responsible for food and fishing.   Alimentation France is colorful, enticing, a banquet of pixels.

Can’t say the same for the US Department of Agriculture website, which is trying hard to cover everything upfront, and the effort shows.  At the gateway, there’s no feeling of nourishment, growth or life and it’s not clear whether the site has a vision from the list of news stories and random topics on the side.  Why is the People’s Garden buried at the bottom of the page? That’s the one topic with celebrity and it’s hidden below the fold!people's garden logo

But wait!  USDA has launched new media sites and uses social media.  I just couldn’t see the link in the vast washes of mono-colored typeface on the main page. And Twitter for the People’s Garden!  But how would we know unless we dug down, down, down…. Advice — lead with the lively.

In September 2009 Argentina created a cabinet level ministry responsible for fishing, agriculture and food trade by expanding and elevating the previous secretariat.

The new Ministry’s site appears to be up and running.  Check out the prices of agricultural futures in lower left corner.

Agriculture trade is a hefty leverage element in the diplomatic portfolios of many nations.


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