The Interpreter Fergus Hanson’s blog from the Lowy Institute for International Policy, cites the great leap upward for
Embassy Jakarta’s Facebook fans. The Interpreter’s banner photo is worth the price of admission.
President Obama’s visit to Indonesia in February 2010 was a pivotal event for the increase from 50,000 to nearly 310,000. Hanson proposes that State Department financial support played a role in outreach that drove new fans to the Embassy’s site. But it’s not clear that extra public outreach funding was forthcoming at that time, or since.
The viral nature of social media pushes audience growth exponentially. If the content grabs, Facebook connections ensue. Maybe Embassy Jakarta’s Facebook site is the place to be for Indonesian social medians. If you want to reach people you speak their language and the Embassy’s Facebook site displays Bahasa Indonesian. Would be interesting to see the metrics on where those 309,878 fans live and vote.